Our Official Rebrand: Yup, We Dropped the “S” and became super slick!
We’ve officially rebranded! It’s been a long time coming, and we couldn’t be more excited to unveil our refreshed identity: N2W.
We’ve simplified our name, logo, and look—but more importantly, we’ve reaffirmed our commitment to what matters most: making life easier for cloud IT teams.
We’re still “Not 2 Worry” software, and that motto has never felt more true.
Why The Rebrand?
Let’s rewind a bit.
Since 2012, we’ve been out front, helping organizations understand the Shared Responsibility Model and the real need for cloud-native backup and disaster recovery. Back then, most people didn’t even realize they needed to back up their AWS environments (let alone across accounts and regions!).
We helped change that.
N2W quickly became the #1 solution in the AWS Marketplace, and we’ve held that spot ever since. Now, we’re charging full speed into multicloud—yes, we’re on Azure too, with killer features ready to roll.
But as our customers got more cloud-savvy, the stakes got higher, and the pressure on IT teams grew heavier.
More Than a Logo: It’s a Message
Today’s cloud environments are complex. The teams managing them are pulled in a million directions, often under pressure and behind the scenes. And the more we listened to those teams, the more we realized—we weren’t just helping with backup and recovery. We were giving time back. Saving jobs. Lowering stress.
And that’s what this rebrand stands for.
A sleeker look. A clearer message. A nod to the unsung heroes who keep systems running and businesses afloat.
You deserve tools that just work, so you can turn your phone off at night without worry.
Ditch the Drama
That’s our rallying cry: ditch the drama.
Our rebrand isn’t just cosmetic—it’s a commitment. To less firefighting. Fewer late-night alerts. And more time for what actually matters.
We’re here to help you simplify, streamline, and reclaim your weekends.
👉 Watch our rebrand video to see what this new chapter means to us—and to you.
https://www.youtube.com/watch?v=pPEXOQwHC_M
Real Impact, Real People
This transformation has been guided by stories from our customers. Like Gabriel from Skechers, who shared how N2W helped his team save time, cut costs, and bounce back fast when things went sideways.
From accidental deletions to botched upgrades, we’ve been there to get teams back up and running in minutes—not hours or days.
Those stories are why we do what we do.
Explore the New N2W
✨ Explore our revamped website
🎥 Share our rebrand video so your IT team has a good laugh.
📅 Book a free backup health check
Whether you’re already part of the N2W family or just meeting us for the first time, we’re glad you’re here. Let’s make backup and recovery simpler, smarter, and a lot less stressful.
Thanks for being part of the journey.
—The N2W Team
